Who we are
At Overlap.pro, we understand our markets because we are former professional athletes, former professional sports team mangers and website designers. We’re a dedicated design agency that specializes in creating vibrant, engaging websites tailored specifically for the sports community and small businesses. Our team combines passion with expertise to provide you with stunning designs that not only look great but also tell your unique story, not just one post or race at a time, but the full picture. Whether you’re an aspiring athlete, a talented actions sports creative, professional sports team, or a small business owner, we’re here to help you connect with fans and elevate your presence online. Let’s make your vision a reality together!
2004
The year our founder started managing small business print and digital marketing
20+
Years of professional sports team management
20+
Years of professional website design experience
Bill Swift
CEO
Bill Swift is the CEO and Co-founder of Overlap.pro, bringing over 20 years of experience in small-business print and digital marketing. His background includes ownership of a regional telephone directory before transitioning into website design and digital sales, where he now helps businesses and athletes across the globe generate measurable ROI online. Based in Gunnison, Colorado, Bill is a father, French Bulldog dad, lifelong mountain biker and skier, retired ultra runner, soccer coach, and an active member of his local community.
Kai Vong
Web Developer
Kai Vong is a multimedia creative, web developer, and community advocate with a dual degree in Computer Science and Politics & Government from Western Colorado University. With a passion for storytelling, design, and digital strategy, Kai brings a well-rounded, people-first approach to every project. Now part of the Overlap.pro team, Kai brings together his skills in web development, media production, and community building to help small businesses, creatives, and organizations elevate their online presence. He works closely with both collegiate and professional athletes to build personal brands, manage content, and tell compelling stories that connect with audiences.
Josh Carlson
Australia Client Relations & Global Athlete Sales Representative
Josh Carlson is an elite mountain bike athlete and broadcaster with a career spanning the highest levels of international competition and media. A six-time Australian E-Mountain Bike National Champion across E-XC and E-Enduro, Josh has competed globally since 2013, earning top-10 finishes in the E-Enduro World Series and representing Australia four times at the UCI Mountain Bike World Championships, including the inaugural E-Enduro Worlds in 2024. After concluding his final professional racing season in 2024, Josh transitioned fully into broadcasting, serving as a host, co-host, presenter, and field reporter for the WHOOP UCI Mountain Bike World Series, where he also created the popular feature segment Carlson On Course, airing worldwide across major international networks. Josh brings elite-level experience and modern digital insight to help both emerging and professional athletes grow their careers.